Interactivity

COCA COLA:

Coca Cola has always been interactive with the consumers by competitions, rewards and through technology over a long period of time. These not only increase the interactivity of consumers, but also have an advertising effect as it helps the consumers to become more interested about their products.

FACEBOOK:

One way how Facebook office in Menlo Park, California achieves interactivity is by this message board. It allows commuication between the business and employees, as well as between the employees to take place in a simple but effective way.

COCA COLA & FACEBOOK:

Coca Cola is a global company but it tries to interact with indiviual countries and one of the ways they achieve this is by Facebook. Since Facebook is a place where interactivity between people all over the world is possible, Coca Cola creates a page for different countries and even for different products to specifically promote a product applying to on going advertisement in the country.